Greater traditionalism predicts COVID-19 precautionary behaviors across 27 societies.

People vary both in their embrace of their society's traditions, and in their perception of hazards as salient and necessitating a response. Over evolutionary time, traditions have offered avenues for addressing hazards, plausibly resulting in linkages between orientations toward tradition and orientations toward danger. Emerging research documents connections between traditionalism and threat responsivity, including pathogen-avoidance motivations. Additionally, because hazard-mitigating behaviors can conflict with competing priorities, associations between traditionalism and pathogen avoidance may hinge on contextually contingent tradeoffs. The COVID-19 pandemic provides a real-world test of the posited relationship between traditionalism and hazard avoidance. Across 27 societies (N = 7844), we find that, in a majority of countries, individuals' endorsement of tradition positively correlates with their adherence to costly COVID-19-avoidance behaviors; accounting for some of the conflicts that arise between public health precautions and other objectives further strengthens this evidence that traditionalism is associated with greater attention to hazards.

Disease Avoidance Motives Trade-Off Against Social Motives, Especially Mate-Seeking, to Predict Social Distancing: Evidence From the COVID-19 Pandemic

A range of studies have sought to understand why people?s compliance with social distancing varied during the COVID-19 pandemic. Recent theory suggests that pathogen avoidance behavior is based not only on perceived risk but on a trade-off between the perceived costs of pathogen exposure and the perceived benefits of social contact. We hypothesized that compliance with social distancing may therefore be explained by a trade-off between pathogen avoidance and various social motives such as mate-seeking. Two studies conducted during the COVID-19 pandemic showed that social distancing was positively associated with disease avoidance motives but negatively associated with social motives, especially mating motives. These associations remained after controlling for predictors identified by previous research, including risk perception and personality. Findings indicate that people who are more interested in seeking new romantic partners (e.g., young men) may be less inclined to socially distance and be more at risk of pathogen transmission.